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Agency: Digital Media Management

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I was brought onto DMM’s social media creative team to assist in the launch of Peacock, NBC’s new streaming service. Over the course of the year we produced thousands of social media assets across all major platforms, helping captivate Peacock’s audience and drive awareness of the newly available content.

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Agency: Digital Media Management

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Brand, logo, and packaging design for Boyfriend®, DMM’s and actress Kate Walsh’s joint direct-to-consumer endeavor in the beauty industry.

Together we envisioned a fresh, versatile, and enduring brand language for an expanding lineup of scent-forward products that currently include eau de parfum, eau de toilette, hand crème, travel size rollerball, candle, gift sets, and even a car freshener.

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Complete brand identity system for SP8CE by Nicholas Pratley, a collective that aspires to illuminate the intersection between inner growth and self-care through experiences and products.

We crafted a brand expression that is decisively natural and mindful, but with a modern and relevant spirit. Shadows are used to accentuate light, revealing all the ways in which one’s openess can lead to meaningful transformation. The colors are neutral yet decisive, representing the complementary aspects of boldness and calm, energy and gentleness.

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Strategy and design of a promotional partnerships pitch deck and sizzle videos for music’s biggest brand.

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Album cover design exploration.

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Brand identity for high end aesthetic dentistry office in São Paulo, Brazil that specializes in high quality service, cutting edge technology, and bespoke artistry.

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Blinders are an iconic symbol of horse racing, used to keep horses from becoming scared. Ironic when you consider the horrific life that stands before them. But we wear our own pair when we choose to turn a blind eye to the atrocities of this sport.

Our campaign removes these metaphorical blinders, exposing the brutal truths of horse racing.

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What gets lost in translation is more than just words. That's why Rosetta Stone immerses you in a world beyond translation, stimulating real understanding so you can command a language, not just speak it.

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Agency: Digital Media Management

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Packaging design for a candle line created by actress Kate Walsh.

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What one image can encapsulate an entire company? That was the challenge International Paper, the largest pulp and paper company in the world, bestowed upon us for their annual company-wide celebration.

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Logo and brand guide for an acrobatic performance duo in Brazil.

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A comprehensive program built to celebrate the 30th anniversary of one of the world's leading animation studios which included commemorative logo & key art, activity timeline, co-branded & multi-character products.

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Promotional partnership pitch for Disney*Pixar's Finding Dory and The Good Dinosaur with Pop Chips.

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Logo exploration for a digital lifestyle brand.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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When one of the biggest movie franchises of all time gets serious about their branding, teamwork makes the journey exciting and prosperous. We worked directly with Jon Landau and James Cameron from Lightstorm Entertainment to create a unique, solid, versatile, and recognizable symbol that fans could embrace and uplift.

The process started with a brand assessment, moving through a franchise plan, creative directions, mood boards, hundreds of designs, and wrapping with product application examples.

The selected logo features a rising banshee dragon at the heart of an "A" inspired by nature.

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Promotional booklet for Digipak, a patented style of optical disc packaging.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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What life experiences have you always wanted to have? How can we inspire Toyota dealers to help instill a sense of adventure and exploration into their businesses—and customers?

From brand workshops to "magical" flavor-changing berries, those were the questions we helped answer by creating, executing, and shipping this attractive package.

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Logo design for an American-made luxury accessories brand.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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What happens when the goodness of bananas, strawberries, or pineapples comes together with the rich, indulgent taste of dark chocolate? Mouthwatering advertising.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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A very fresh 2-in-1 print ad for the world authority in fruit.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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Juicy swirly ads for a Dole classic. No syrup added.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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Retail display and print ad for the launch of Dole's very own premium ready-to-serve soups.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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Having largely depended on couponing and an aging audience during the past decade, Dole Canned Pineapple Juice was in need of a sales awakening. A full year worth of messaging and content across multiple touch-points called Year of Sunshine was created, resulting in over 619M impressions.

Year of Sunshine kept the spotlight on Dole Canned Pineapple Juice with events that celebrated the everyday as well as special occasions, like National Pineapple Juice Month. From bright ideas on mixing the tasty tropical cocktails and marinades to maintaining healthy skin all summer long to hosting the perfect luau, this solar-powered campaign bursted with fun-to-share content across online and social media channels, TV and print—all designed to liven up everyone's day.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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The launch of this new product line required lots of explaining. We found a way to pack it all in a series of ads tied by a fun-to-say—and informative—word bottle.

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Agency: The Equinox Group
Creative Direction: Brad Ong

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Add juice and shake. With Dole Shakers, that's all it takes to enjoy a delicious fruit or fruit and veggie smoothie. But most people find it hard to believe that something so good could be so simple to make, so our message was simple: shake, and then believe.

A campaign toolkit and style guide were also created to guide the efforts of communication partners across the country.

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Imagine a retail environment that could change the world. Where everyone that experiences it can make a difference. Where fashion-forward brands meet forward-thinking technologies. Where everything has been recovered, reshaped, revealed. Where every customer is inspired... and wants to share that inspiration with the world.

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As they transitioned from the classic half-screen TV Guide Network to a better future with new owners, a new name and a compelling programming strategy, TVGN needed an Upfront presentation that generated excitement while communicating value.

We created "The Story Behind TVGN", a presentation anchored by informative slides plus four distinct video pods shown throughout—all supplemented by quirky room decor featuring themed food labels and take-home premiums.

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Logo for a surf fashion brand.

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Trilingual wedding invitation package for Breno & Vera. The wedding was held in a castle in Vienna and was every bit as magical as you'd expect.

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DVD packaging design for a non-profit dedicated to fostering a more nuanced, empathy-based understanding of contemporary human rights crises. This video is part of a program designed to amplify the voices of individuals most closely affected by injustice, and by providing curricular and training support to educators and invested communities in the U.S. and around the world.

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Invitation package design. Making those two print colors show their worth on 100% recycled paper.

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Die-cut invitation booklet for the 20th Anniversary benefit event of the Elizabeth Glaser Pediatric Aids Foundation (EGPAF), headlined by Miley Cyrus (she was still family friendly then).

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A variety of gig postcards for the musical duo created by Nicole & Keith.